B.o.B is the latest artist to be featured in an Adidas commercial, following Daft Punk and Snoop Dogg‘s Star Trek-themed world cup ad.

The rapper works at “Adidas Mega Diner” – a diner that serves sneakers (in coolers, no less). His Rivers Cuomo-featured track “Magic,” off his “B.o.B Presents: The Adventures of Bobby Ray” album, plays in the background as a customer requests a special, which just so happens to be some fresh black high tops with red lining.

The clip also stars Paul Iacono from MTV’s “The Hard Times of RJ Berger.”